Practical writing on AI search visibility, ranking in ChatGPT and Perplexity, Google AI Overviews, and local SEO for Australian businesses.
The old playbook — Google Business Profile, citations, a few backlinks — still works. But it no longer wins on its own. Here's the dual-channel strategy local Australian businesses need for 2026.
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AI Overviews is the AI-generated answer block that now sits above Google's traditional results in Australia. Here's what it is, why it's eating clicks, and what it actually takes to be cited inside it.
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Australians are quietly switching from Google to ChatGPT for everyday recommendations — plumbers, gyms, accountants, cafés. If your business doesn't show up there, you're invisible to a fast-growing slice of the market.
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